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Business Lessons from the 2006 Winter Olympic Games

Ever since I was a young girl, I've been Peter Weir missed the bus to the long
captivated by the Olympic Games. My program warm-up and claimed to have left
family would watch the television his aura at the Olympic Village. As a
coverage together, and we'd marvel as the result, he arrived late to the ice arena
stories of victory and defeat unfolded.My and was unable to focus on turning in a
dad (Ron Soble) was a world-class track medal-worthy performance.In business,
athlete who won medals in the national preparation, discipline, and focus on the
championships. He even tried out for the goal are essential ingredients to winning
Olympic team. Sadly, he fouled out in performance. Being late to the big event
his attempt at the running long jump and offers cold comfort to fellow team
missed his chance to compete for Olympic members with every reason to expect
glory, much to his great extraordinary performance.If you can't
disappointment.Stories about the athletes deliver the goods, offer no excuses. U.S.
and their journeys to greatness or defeat speed skater Apolo Anton Ohno's star rose
have always captured my attention. with his gracious comments about the
That's why I continue to tune in, even Olympic experience and his competitors
though all the viewing statistics seem to from South Korea when accepting one of
indicate that I am one of few who make a his bronze medals. Sometimes, you just
habit of watching. The lessons that don't get it done. As Ohno says, "That's
unfold inform my storytelling as a public short track."Wait to celebrate until the
relations professional, and they offer job is done. Skier Bode Miller came to
compelling ideas to inspire business the games prepared to party at the
people worldwide. Here are a few lessons Olympic level. Too bad he was unprepared
from the Olympic Games in Torino, Italy to perform on skis. In addition,
to inspire your winning ways.If you can't snowboarder Lindsey Jacobellis got
go the distance, give your place on the carried away in her apparent victory in
team to someone who can. Figure skater snowboard cross and did a showboat move
Michelle Kwan recognized early in her en route to the finish line. She lost
practice that her groin injury would the gold medal in the process.In
compromise her ability to win the gold. business, don't take unnecessary risks or
She gave up her place on the Olympic team missteps. Perform like a champion.
to Emily Hughes to give the U.S. a better Represent yourself and your organization
chance.In business or sport, it is in a winning way. Say and do the right
crucial to assemble the best possible things, and you'll never have reason for
team. Have the courage to make the tough regret. And remember always that it's not
calls when assembling your team so your over until it's over.Use your 15 minutes
vision for company performance has its of fame to make a difference for others.
best chance to shine.It is far better to Long track speed skating gold and silver
under-promise and over-deliver than run medalist Joey Cheek used his time on the
the risk of a highly visible defeat. The podium to draw attention to a non-profit
U.S. ski team was heralded as the best in organization that would benefit from his
the world prior to these games. Olympic cash winnings. In doing so, he
Expectations were high, and many of them set an example for people worldwide to
were dashed in the snow.A lesson for follow. Corporate matching funds took
business is to fly below the radar, keep the donation total to over a quarter of a
focus on the end game, and emerge million dollars.The stories that unfolded
victorious with your team for having in the spirit of Olympic competition gave
applied consistent effort on performance us all pause to consider what is possible
that speaks for itself.If you falter, get beyond the world of sport when we set out
up. Skier Lindsey Kildow took a horrific to achieve our wildest dreams and go the
fall in her downhill race that resulted distance in our own authentic ways.Nancy
in an overnight stay in the hospital. S. Juetten owns Nancy S. Juetten
Still, she returned the next day to give Marketing Inc., a public relations and
her next event her best effort. marketing communications agency that
Courageous Olympic recoveries are sweet helps winning companies tell their
and give team members and fans courage to stories and build their brands. She is
face their own challenges with keen also the creator/author of the
resolve. In business, how one faces Media-Savvy-to-Go publicity tips
disappointments is an important measure booklets, audio CD's, and e-workbook that
of true spirit and leadership.Jim help business owners and independent
Collins' best-selling book Good to Great professionals earn their own ink and air
maintains that successful organizations without spending a fortune. Publicity
get the right people on the bus to Hound Joan Stewart ( says the tips
achieve great results. An important booklets are a fabulous crash course on
corollary to this is to avoid missing the how to be media-savvy and that Publicity
bus and run the risk of poor performance Hounds everywhere need to read Nancy's
when it counts.Olympic figure skater tips. Visit to learn more.




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