| Imagine the possibilities of an interactive data | | | | information with a data visualization tool. |
| visualization tool. You can go almost anywhere and | | | | Imagine presenting a marketing report to owners, |
| see how the data visualization tool is already being | | | | investors, and the board of directors of your |
| used to make information more accessible and | | | | company. You are presenting many levels of complex |
| interactive for your business and for your clients. | | | | information to men and women that may not be able |
| Recently, I had to make travel arrangements online | | | | to grasp it all unless it is presented in an |
| and instead of the usual booking process involving | | | | understandable format. A data visualization tool brings |
| only dates, times, and pricing, I was introduced to a | | | | information to life, and allows those to whom you |
| whole new world of convenience that left me a | | | | may present to be able to interact with the |
| happy customer. After taking care of the logistics of | | | | information. |
| the trip, I came across an interactive airplane seating | | | | Many variables exist in marketing and sales reports, |
| map that displayed seating availability for my flight | | | | including geography, population, ratios of men to |
| using a data visualization tool. All I had to do was | | | | women, or one age to another. Is it possible to |
| drag my mouse over the seat I wanted and it | | | | present all of this complex information in a simple |
| showed me whether or not it was available for me | | | | way? Yes. Even the United States government has |
| to take. This was my first interaction with a data | | | | been able to take advantage of the data visualization |
| visualization tool, and since then my curiosity has | | | | tool to provide manageable information to the |
| been peaked. | | | | masses. |
| It was not long after booking the flight that I was | | | | Let's say that you want to show how many bags of |
| searching for skiing information in Colorado. Another | | | | potato chips your company sells in the first quarter in |
| interactive map came up. The data visualization tool | | | | the Midwest, specifically in Iowa. You have a graph |
| allowed me to drag my mouse over the various ski | | | | that displays that information very clearly. What if |
| resorts and see the skiing conditions, including | | | | one of your clients wants to know about Illinois |
| snowfall and depth. My imagination began to run wild | | | | instead of Iowa? All you would have to do is drag |
| over the possibilities of the data visualization tool. | | | | your mouse over Illinois and the information would |
| Now children researching a report on birth rates in | | | | pop up with the data visualization tool. During |
| the United States or population information of | | | | presentations such as these pages upon pages of |
| different states in India can find interactive maps, | | | | information is being compiled to provide helpful |
| empowered by a data visualization tool, which allows | | | | information, but the way it is presented may |
| them to simply drag the mouse over the state to | | | | contribute even more to whether or not the |
| see the information they are looking for. Even | | | | information proves helpful. With a data visualization |
| businessmen and women or investors searching for | | | | tool, questions are answered and information is |
| financial statements of various companies can | | | | presented in simple, helpful, and effective ways. |
| consume complex information in a bite size package | | | | Imagine what it could do for your business. |
| by viewing charts, graphs, and other visual | | | | |