| Essentially, with PLR, an internet marketer produces | | | | reports, video, and graphics. Determine what type of |
| an information product, like an ebook, then sells that | | | | PLR product your target audience wants, and create |
| ebook to a set number of buyers. The marketer | | | | it. |
| decides how many people can purchase the ebook | | | | Write a compelling sales letter. |
| and sets the limits for what can be done with the | | | | A sales letter can make or break your PLR product, |
| product. | | | | so make sure you make it compelling. Internet |
| For example, those who purchase the PLR may or | | | | marketing sales letters are vastly different than |
| may not be able to sell it to others, may or may not | | | | those sales letters you generally receive in the mail. |
| be allowed to use the product for article marketing, | | | | Internet marketers tend to write long, hard hitting |
| and may or may not be able to give the product | | | | sales letters to entice readers to purchase their |
| away to members of their membership site. You set | | | | products. |
| the rules for what your buyers can and cannot do | | | | If you've never written a sales letter before, read |
| with the PLR you produce. | | | | sales letters written by other internet marketers. If |
| The one stipulation of PLR is buyers of private label | | | | you don't consider yourself a good writer, consider |
| rights products must change the products they | | | | hiring a ghostwriter to write your sales letter for you. |
| purchase to make them their own. Generally, you | | | | Once you have sold some of your PLR products, ask |
| don't have to rewrite the whole product, but most | | | | several buyers if they would be willing to provide |
| marketers recommend rewriting between 40 and 70 | | | | written, audio, or video testimonials that you can |
| percent. | | | | then add to your sales letter. |
| Choose a niche. | | | | Promote your PLR product. |
| If you have your own online business or you're an | | | | You need to get people to read your sales letter, so |
| internet marketer, you likely already have a niche(s) | | | | you must be aggressive in promoting your PLR |
| in which you work. If you don't, find a niche that | | | | product. There are dozens of ways you can promote |
| appeals to you, that has a target market hungry for | | | | your PLR product, including: use Google Adwords; join |
| information, and that isn't oversaturated with other | | | | forums in your niche and promote your product in |
| marketers and products. | | | | your signature line; and write articles and submit them |
| Decide what type of product you want to create. | | | | to article directories. |
| Popular PLR products include ebooks, articles, special | | | | |