| In today's fast-paced Web environment, there are | | | | you'll likelydiscover that a huge percentage of |
| lots ofways you can add value to your website. The | | | | websites about the gameof golf have instructional |
| most common oneis simple 'content' in the form of | | | | videos you can purchase to helpyou with your game. |
| articles related to yourbusiness. But many | | | | I know a woman who is a plastic surgery consultant. |
| entrepreneurs have taken that concept astep | | | | Althoughshe has lots of good informational articles on |
| farther, and are now offering content that not | | | | her website,her hottest product is a tape she made |
| onlycomplements their business presentation, but that | | | | of interviews withdoctors regarding various |
| can besold as a separate product. | | | | procedures. It sells, directlyfrom her website, for |
| Selling an informational product from your website is | | | | over $20 - and sells like theproverbial hotcakes, too! |
| worthconsidering no matter what your business is. | | | | A wallpaper expert I know has a little coil-bound |
| From ebooks toaudiotapes to videotapes, the | | | | booklet of |
| choices are varied - and manyof them are surprisingly | | | | 'Interior Decorating Tips' for sale on his website - for |
| affordable, with all the technologyavailable to us now. | | | | $10. It took him about 20 minutes to put the thing |
| Take, for example, websites about sales techniques. | | | | together,at a cost of about $1.30 per book! |
| Manyonline sales experts - particularly trainers and | | | | How can you apply this concept to your business, |
| coaches -have available, on their websites, books and | | | | and yourwebsite? Can you create an ebook about |
| tapes ABOUT theart of selling. Visitors to the site | | | | your product thatpeople would be willing to pay for? |
| can learn from browsingthrough the free | | | | Does your product orservice lend itself to any kind of |
| informational content there, or they havethe option | | | | instructional informationthat you could sell? Would an |
| of purchasing these additional products tofurther | | | | audiotape work for you? Haveyou ever thought of |
| pursue their learning. | | | | creating an instructional videotape foryour site |
| Let's say you wanted to learn how to golf -- there | | | | visitors? A step-by-step visual presentation ofyour |
| areseveral ways to go about it. You would want to | | | | product or service could be just the goldmine |
| get out on acourse and hit a few balls, you might | | | | yourwebsite needs. |
| take a lesson or two,and you might subscribe to a | | | | Don't miss out on a whole new avenue of |
| magazine about golfing. | | | | inexpensive, buthighly effective, promotional materials |
| If you're on the Internet, you'll most certainly do a | | | | for your business! |
| searchfor golf websites. And when you find them, | | | | |