The Impact of Recent World Crisis on Travel Industry

The travel industry is influenced by the crisis in thethat there will be losses for high-end-tourism for the
economy worldwide. The soaring price of crude oil ledfirst time, but that the downturn and eventual
to increased cost for airlines, trains, cruise lines, andrecovery will be slow.
bus lines. The travel industry had no option but toThe value of the U.S. dollar abroad has an impact on
pass on their increased costs to consumers in thetravel. It is argued that this is the main issue to
form of higher ticket prices. This was at the samedetermine the future of the travel industry. For
time that consumers had less discretionary incomeAmericans, a rising dollar will allow them to travel
for travel. Even though the price of oil has droppedabroad more, and spend more money while they are
tremendously, the airlines still predict multi-million dollargone. The sagging U.S. dollar will boost inbound
losses in 2009 due to the expected three percenttourism to the United States from overseas. Tourism
drop in passengers.officials are hopeful that when the new Obama
Because of the banking crisis, carriers who wereadministration takes office in January 2009, it will
having financial difficulties have been unable to gettake action to bolster the value of the dollar and
the credit necessary to weather the economic storm.initiate policies favorable to the industry.
The British travel industry began to feel the impactIt is expected that Amtrak will have continued
when tour operator Travelscope and carrier MAXjetsupport from the Obama Administration. The
Airways collapsed at the end of the year in 2007.Passenger Rail and Innovation Act of 2007 was
This illustrates one consideration that travelers haveco-sponsored by Obama and provides for long term
when making reservations: is the carrier going to befunding for Amtrak. The new Vice President, Joe
in business still when it's time to travel? ManyBiden, has been using Amtrak to commute to from
travelers are postponing making arrangements untilWashington D.C. to his home in Delaware for over 35
the last minute, hoping that they will get a deal onyears now. All of this should bode well for the
last-minute fares, and ensuring that the carrier will bepassenger train industry.
in business.So what steps can the travel industry take to make
It is expected that the winter ski resort reservationsthe impact of the recent world crisis less? New
will be down 9% for this year's season. Economistsmarketing plans should be designed to help travelers,
point out that the traditional deterrent to takingwhether individuals or businesses save money.
vacations "can't get away from work" has turnedResorts and hotels can offer all-inclusive plans to
into "economic conditions". Previously manyentice business meetings and corporate retreats.
Americans used the equity in their homes to financeAnother option is to give the meeting room free with
vacations, among other things. Now in the reality ofa block of rooms rented for the meeting.
tighter credit availability, people will be taking fewer,In Argentina the government has gotten involved to
shorter vacations close to home. Tourists also expectboost tourism in the South American country. They
to spend less on souvenirs and shopping, meals andhave announced a plan of offering interest free loans
entertainment, and on hotels.for individuals and families who will be traveling in the
These trends mean that travel destinations will needupcoming months and year. Payment plans allow the
to market their properties to potential customers inloans to be paid back in either three or six months.
their own backyard. People are looking for a vacationSmall businesses in the travel industry find that they
that includes the activities close. The changingcan avail themselves of interest-free loans with the
demographics of the United States will also dictatesame payment terms.
that tourism changes the target population andCruise lines can offer deep discounts or ship credits
adjust the services provided accordingly.to fill cabins. Due to their fixed costs of operating
Another factor is the rise of tourism from emerging(fuel, staff, fees), they are in a position to entice
countries. Although it is not expected that this sectortourists to book cruises at bargain prices.
will lead the way in increased travel, it will help.The current world crisis will definitely leave its imprint
International tourism expands on the same path thaton the travel industry. Successful businesses will
other economic indicators such as the GDP. Oneadjust their plans to be the most efficient models
international arena that has had a boom in tourismpossible, and be able to lure stressed out and
over the last 15 years is India, due in part to theskeptical consumers into traveling.
loosening of restrictions on the airlines. It is expected