The Foundation of Network Marketing

 transaction? If you’re new in networking the
So here I am on vacation during this the secondanswers to these will likely be yes or sort of or I
week of August 2008. We make an annual voyagethink so. If you have walked the trail of tears for a
to Minnesota each year to a remote lakes area.while, 6 months or so or been through a number of
Primarily for the fishing, water sports and to take adifferent companies your answer should be NO.
break from the August heat at home. It was alsoUnless of course you’re still blinded by light of
the area from where my father was raised back inopportunity and still hanging on to the balloon of hot
the early 1900's. Although he is not physically with usair spilled weekly by your upline.
it is still a very spiritual experience for me to visit theTrust me I used to be there, I get the idea of
area that he and I had spent so much time togetherhoping this person is right, even though 12 people in
in. My father loved to fish and Minnesota was hismy downline in 1 year doesn't really feel like success
retreat for fine bass, walleye and northern pikeis right around the corner, I will still keep on "working
action.the system." Or will I, when will I look for real help?
Now growing up in this fishing environment wasFor me it was the night of the last meeting I ever
fantastic, however when you are married to a girlattended when someone asked to see the product
who loves water sports, i.e. skiing, tubing, etc. Youand was given the same line of "the product is
must learn how to ski, quite quickly as to avoidimportant but we are looking for people to build the
continual abuse, and quite frankly to experience thebusiness" by the upline. Then I questioned the upline
thrill of the action. Over the years I have been ablelater saying, why don’t we show the product
to build the foundation and at least get up on skisbecause without people using and liking the product
and get outside of the wake.we don't earn any money anyway, his reply was
So now we find ourselves teaching our children howagain one of the usual company lines in that the
to do the same. This week I had the revelation thatproduct is what you have in the name brand store
in teaching my son and daughter about fishing,and unless they build their business you won't make
boating and water sports I was indeed building thethe money your looking for.
foundation of skills that they will use in theirs effortsSo I went looking for the truth, answers of how to
for the rest of their lives. Just like the clients we helpbuild these business'. What I found was building the
everyday in marketing.foundation is the key. Learning how to find the right
The skills that we teach are indeed building theprospect for your product, learning how to present
foundation that is so desperately lacking in networkthe product and finally learning how to close the
marketing strategies. All of these companies "showtransaction.
the plan" wonderful, but do they teach how to findJust like we can learn new skills in water sports we
prospects?as network marketers need to learn new skills in
Do they teach how to properly "show the plan"? Dobuilding our business. The foundation is the key.
they even begin to show you how to close a