| Products can serve many purposes. Since there are | | | | you can write articles giving tips and techniques and |
| different needs of people, there are different | | | | e-books with step by step instructions and these |
| categories of products developed to serve those | | | | would get categorized under solution oriented |
| needs. Basically there are 4 types of products - | | | | products. Software that helps solve specific problems |
| information or knowledge oriented, solution oriented, | | | | also is an example of this.o Training: When you want |
| training or skill oriented and entertainment oriented. I | | | | to impart skills, you develop training oriented |
| will explain each category in brief so that you can | | | | products. Examples of these include training |
| choose the category in which you want to develop | | | | programs, e-courses, and body building programs, |
| your product.o Information: The information or | | | | learning to ski, or cooking classes and learning to play |
| knowledge oriented product educates the target | | | | a violin. These products impart a specific skill to the |
| audience in a specific subject. All the books that you | | | | learner. There is a teacher and there is a student. In |
| see in book shops are examples of such a product. | | | | the online world, training oriented programs are |
| The books which you use in schools and universities, | | | | usually delivered through videos and podcasts. When |
| Wikipedia and the encyclopedias of the world all | | | | you purchase software, you are taken through a |
| provide information. Television channels that produce | | | | series of videos to learn how to use it. You can be |
| news and analysis is again a form of knowledge. | | | | trained in exercises that help you to lose excess fat. |
| Information helps us to take informed decisions and | | | | Training programs are usually high ticket items costing |
| choose the best options that life presents to us. So | | | | a lot of money as compared to solutions and |
| when your intention is to educate your audience in | | | | information type of products.o Entertainment: Any |
| some subject, you develop an info product.o | | | | product that neither educates, trains, nor gives a |
| Solutions: Solution oriented products are specific highly | | | | solution to a problem is most often meant for |
| focused products that help to solve problems of | | | | entertainment. Comics, stories, funny passages and |
| people. For instance, a car is a solution for the | | | | videos are all examples of these types of products. |
| problem of transportation. The airplane is solution for | | | | All 4 types of products can make you money. It |
| the problem of speedy transportation. A spade is the | | | | depends on your intention what product you want to |
| solution to digging the earth and a cell phone is the | | | | offer to your target audience. |
| solution to talking long distance. In the digital world, | | | | |