| You may not have heard of Roxy snowboards | | | | is getting the full treatment with all the Magne |
| unless you're a girl. And that is pretty rare among | | | | Traction technology that other boards produced by |
| snowboard companies. You see, Roxy is a | | | | Mervin are getting. Of course, Mervin Manufacturing is |
| snowboard line dedicated entirely to the ladies. While | | | | doing this because they are owned by Quiksilver, a |
| every company out there makes boards for women, | | | | deal made back in the 90's. |
| they don't dedicate an entire brand line to it. Rome, | | | | It doesn't hurt Roxy that their pro riders aren't too |
| Burton, K2, all these big companies offer women's | | | | shabby either. Torah Bright is the premier name you |
| boards. Roxy sets itself apart by offering nothing | | | | might recognize. Her new Bright Series is just one of |
| else. But does this rare specialization mean a legit | | | | the lines that Roxy is expanding into. Alongside Torah |
| go-to company for girls or is it just an overpriced | | | | are riders Sarah Burke, a two times X-Games Gold |
| gimmick trying to pull in buyers with cutesy graphics? | | | | Medalist and Kjersti Buaas, an Olympic snowboarder. |
| In order to figure that out, you'll have to delve into | | | | These girls have shredded parks and pipes that |
| the history of Roxy a little. As a fashion line from | | | | would have most guys shaking in their snowboarding |
| Quiksilver, Roxy has definitely made its name in | | | | boots. Whether or not you still doubt if Roxy is legit, |
| sports apparel. Two years after its launch, Roxy | | | | you can't argue that the girls who ride them certainly |
| started making gear for snow sports. In 2003, they | | | | are. And it is always vital to a company to have |
| started putting out snowboards, all very similarly | | | | great riders, because the feedback they provide can |
| styled to their clothing line. It was a surprise for | | | | help the company really take it to the next level. |
| many people in the industry to see a company | | | | But the bottom line with snowboards, any company |
| devote itself entirely to one gender, but their style | | | | or line, is that it is the rider who determines whether |
| and manufacturing credits, more on that in a bit, | | | | or not the board is any good. You can make the |
| earned them enough buyers to keep going. Now, | | | | argument that almost any snowboard company is |
| they have become entrenched in the marketplace | | | | good so long as they make boards that fit their |
| and offer a full line from entry boards to boards pros | | | | niche. Roxy's niche is the lady boarder looking for a |
| would shred on. | | | | quality board, maybe one with some appealing |
| But first, back to that manufacturing thing. Roxy isn't | | | | graphics. If you like the look, you have to ride one. |
| a cheap brand churned out by the warehouse-load. | | | | That's the only way you can really know if the board |
| They are made by Mervin Manufacturing, the same | | | | works for you. A Roxy snowboard is just like any |
| guys who give us some of the incredible technology | | | | other snowboard, you can fall off it or you can fall in |
| behind hyper-popular boards like the Lib Tech Banana | | | | love with it. Sometimes it's both. |
| and top-end GNU boards. And the Roxy snowboard | | | | |