| Whether you have a retail store or a service based | | | | starting a discussion. When your fans see that they |
| business, I am sure you have found that as | | | | can speak freely the conversations will continue to |
| customers learn more about what you have to offer | | | | grow. Don't be afraid of "negative" comments as the |
| the more likely they are to make a purchase. | | | | fans who love you will come to the rescue. There |
| Creating a place where your prospects feel confident | | | | are always a few naysayers' out there regardless of |
| to learn without feeling pressured is an essential part | | | | how good your product or service is. |
| to increasing your sales. | | | | 2. Encourage Fans To Participate - You can |
| With the right Fan Page you can create an | | | | encourage fans to participate by asking them to |
| environment where your fans can learn more about | | | | upload a video or photos. If you regularly host |
| your business and gain confidence. This doesn't mean | | | | events consider creating albums for each event and |
| that you have to "baby sit" your fans, it simply | | | | ask your fans to submit their photos from that day |
| means putting the right techniques in place to | | | | as well. |
| encourage interaction. | | | | 3. Share links - Your links don't have to be sales |
| Facebook wants Fans to interact with your Fan Page. | | | | pitches, they might just be something interesting that |
| The more videos they play, the more photos | | | | relates to your business. Consider if you owned a |
| uploaded and links clicked the better your quality | | | | snowboard shop, you might share a link for a |
| score gets. And the benefit to you of a high quality | | | | resource that gave the best reports on snow |
| score is you will get spread throughout more News | | | | conditions. Providing links that are not directly related |
| Feeds increasing the reach of your business! | | | | to sales shows your fans you care. |
| So, how do you encourage your Fans to interact | | | | With your quality score and the amount you can get |
| with you and your business more so that everyone | | | | distributed in News Feeds being affected by |
| benefits? I invite you consider the following methods | | | | interactions it is important to encourage as much |
| to increase interactions on your Fan Page. | | | | participation as possible. Your fans win, Facebook |
| | | | wins, and you win as a business! |
| 1. Start a Discussion - Get the conversation going by | | | | |