| LOOK Cycle International started their company in | | | | frames to the market. In an interview with Dominique |
| 1951. Originally they made ski bindings, but in 1984 | | | | Bergin, president of this legendary company, he |
| they switched gears and started production of the | | | | spoke of how easy it was to build a lightweight bike |
| very first clipless pedal that revolutionized the cycling | | | | frame, but too often they are too rigid if you don't |
| industry. In fact, the year after developing the first | | | | create them correctly. The end result will be a bike |
| clipless pedal, Bernard Hinault made history by winning | | | | that is so stiff and uncompromising that it stifles the |
| the Tour de France on the LOOK clipless pedals. | | | | rider. Therefore, LOOK set their sights on building a |
| After the introduction of the clipless pedal,the buzz | | | | frame that was not only lightweight, but one that |
| about LOOK was overwhelming. They had created | | | | the rider would benefit from as well. Nowadays, |
| something that all other companies like Campagnolo | | | | LOOK's full range of road, track and time trial frames |
| would attempt to emulate. Regretfully for these | | | | are made to the highest standard giving them the |
| companies, they simply followed LOOK's path and | | | | best stiffness to weight ratio. |
| attempt to take over the market by designing their | | | | One of the advancements LOOK made in creating |
| own clipless pedals. Then there were others who | | | | their superior frames is the use of a new composite |
| relied on LOOK to develop clipless pedals for them, | | | | molding process called 'Carbone Forge'. This is where |
| of course putting their own brand names on the | | | | a range of pressures are used in the manufacture of |
| pedals. Take Mavic for example; for years, LOOK | | | | various components. This results in varying levels of |
| developed clipless pedals for Mavic. But then, in 2009, | | | | material density, which in turn affects weight and |
| even Mavic threw down the gauntlet by stepping | | | | rigidity. This process is said to result in a BB shell that |
| away from LOOK to design their signature Mavic SL | | | | rivals aluminum in stiffness, but is a full 50 percent |
| Tipedals. The SL Ti's showed serious competition, but | | | | lighter And, as has been tradition with LOOK Cycle |
| there was no way LOOK, the originator, would stand | | | | International, when they created their first full carbon |
| to be outdone by Mavic who came out of nowhere | | | | frame, they provided it to Greg Lemond,who went |
| to shoot for the lead in the great pedal race. LOOK | | | | on to ride the LOOK carbon fiber frame to victory in |
| proved their superior design abilities and shot back up | | | | the Tour de France that year. To this day, the LOOK |
| to introduce the all new 2010 Keo 2 Max Carbon | | | | frames are some of the best made and most stylish |
| pedals. | | | | on the market. |
| The Keo 2 Max Carbon pedals are the very pedals | | | | In 1994, the ski and the cycle divisions separated, |
| that LOOK gave to legendary cyclist Alberto | | | | allowing LOOK Cycle to thrive in the development of |
| Contador who pushed past the crowd to win the | | | | frames, forks, chain sets, clothing and shoes. To this |
| 2009 Tour De France. Contadoris known for being a | | | | day, they are an independent, socially responsible |
| superior climber and with the Keo 2 Max Carbon | | | | company who has chosen to keep their head offices |
| pedals in his arsenal his pushing power was not | | | | and the main factory in Nevers, France. They employ |
| wasted, it was transmitted directly to the bike for | | | | over 500 people who work day in and day out with |
| maximum efficiency resulting in another yellow jersey | | | | a love and passion for delivering exceptional, high |
| to add to his 2007 win; which, by the way, was also | | | | quality products to cyclists all around the world. Just |
| done on LOOK clipless pedals. | | | | take a LOOK at their track record of innovation, |
| In addition to the leaps and bounds they made with | | | | ingenuity,and excellence in design and you will see |
| their clipless pedal system, LOOK Cycle International | | | | why LOOK products are sought after by the world's |
| is also the worldwide leader in carbon fiber frame | | | | most demanding and discriminating cyclists. Since their |
| technology. In the 80's, when the cycling world went | | | | initial conception in 1951, LOOK has defined the |
| weight crazy on their bikes, LOOK brought carbon | | | | standards for superior quality and reliability. |