| A surfer lives his/her life like the waves themselves. | | | | these sports so it is not faddish. There are many |
| Although they are battered by crosswinds and bent | | | | people, who have no exposure to surfing in particular, |
| by reefs and sandbars, they always stay true to | | | | and they may rarely go to the beach, if ever, but |
| their source and direction. A surfer, no matter how | | | | they feel connected to it because it is on TV and it's |
| heavy the responsibilities of life may become, will | | | | on the Internet. The surfer and the skateboarder |
| always make it to the beach. This experience goes | | | | have become the salvation of two Southern |
| far beyond the thrill of a good ride. Surfers have a | | | | California companies whose target customers are |
| laid-back attitude that allows them to get along with | | | | teenagers and young adults. |
| anyone and enjoy any part of life. They know how | | | | The surf and skateboarding culture has exploded in |
| to ride the wave and stand on two feet no matter | | | | recent years thanks to television shows such as |
| what is about to come their way. This attitude is | | | | MTV's "Surf Girls" and "Boarding House: North Shore" |
| affected in their style and demeanor. | | | | on the WB network, and movies such as 2002's "Blue |
| Even when it is hard to make time for a session and | | | | Crush." Boardsports have also been a staple for |
| life's pressure is weighing heavy, just remember that | | | | years on ESPN's popular "X-Games" competitions. |
| just a little nibble on the surfing experience will make | | | | The clothes feature bright, colorful displays, often |
| you whole again. Even though you may not look like | | | | highlighted by surfboards or skateboards autographed |
| a surfer or talk like a surfer, your commitment and | | | | by stars of each sport. Their Web sites feature |
| passion for wave riding give you all the style you | | | | articles and photos of competitions and lifestyle |
| need. | | | | articles along with online stores. The market for a |
| There are other sports that go in conjunction with | | | | company that can keep pace with teens' trendy |
| this surfer attitude, such as skating and | | | | tastes is enormous. It is like buying an identity, but it |
| snowboarding, which fuel their own style and lifestyle. | | | | is fun and healthy, unlike some other identities you |
| There is a solid foundation for fashion influenced by | | | | can buy. The clothes are comfortable and exciting. |