| A surfer lives his/her life like the waves | | | | have no exposure to surfing in particular, |
| themselves. Although they are battered by | | | | and they may rarely go to the beach, if ever, |
| crosswinds and bent by reefs and sandbars, | | | | but they feel connected to it because it is |
| they always stay true to their source and | | | | on TV and it's on the Internet. The surfer |
| direction. A surfer, no matter how heavy the | | | | and the skateboarder have become the |
| responsibilities of life may become, will | | | | salvation of two Southern California |
| always make it to the beach. This experience | | | | companies whose target customers are |
| goes far beyond the thrill of a good ride. | | | | teenagers and young adults. |
| Surfers have a laid-back attitude that allows | | | | |
| them to get along with anyone and enjoy any | | | | The surf and skateboarding culture has |
| part of life. They know how to ride the wave | | | | exploded in recent years thanks to television |
| and stand on two feet no matter what is about | | | | shows such as MTV's "Surf Girls" and |
| to come their way. This attitude is affected | | | | "Boarding House: North Shore" on the WB |
| in their style and demeanor. | | | | network, and movies such as 2002's "Blue |
| | | | Crush." Boardsports have also been a staple |
| Even when it is hard to make time for a | | | | for years on ESPN's popular "X-Games" |
| session and life's pressure is weighing | | | | competitions. |
| heavy, just remember that just a little | | | | |
| nibble on the surfing experience will make | | | | The clothes feature bright, colorful |
| you whole again. Even though you may not | | | | displays, often highlighted by surfboards or |
| look like a surfer or talk like a surfer, | | | | skateboards autographed by stars of each |
| your commitment and passion for wave riding | | | | sport. Their Web sites feature articles and |
| give you all the style you need. | | | | photos of competitions and lifestyle articles |
| | | | along with online stores. The market for a |
| There are other sports that go in conjunction | | | | company that can keep pace with teens' trendy |
| with this surfer attitude, such as skating | | | | tastes is enormous. It is like buying an |
| and snowboarding, which fuel their own style | | | | identity, but it is fun and healthy, unlike |
| and lifestyle. There is a solid foundation | | | | some other identities you can buy. The |
| for fashion influenced by these sports so it | | | | clothes are comfortable and exciting. |
| is not faddish. There are many people, who | | | | |